Learn about objective setting, discover how to design a multi-platform campaign measurement program, gain knowledge of theories of advertising effectiveness, and earn the confidence to write an effectiveness paper to showcase your success.
- Learn how to prove the value of your contribution to your client’s business.
- Improve your client relationships by speaking their language.
- Discover the best practice approach to designing a measurement program to evaluate multi-platform activity.
- Confidently and correctly analyze the impact and effect of any campaign.
- Gain the confidence to write a brilliant effective paper.
Format: online learning accessible through the IPA website on any device
Duration:
-
- Thirty-five hours of online learning
- Allow for two to three months of study prior to sitting the exam
- Formal two-hour online exam. Three hours in non-English speaking countries.
Related Courses
05/06/2026
The Brief and Nothing but the Brief
The next cohort starts on May 6. Click here to register A strong brief is the foundation of great creative work-but too often, briefs are overstuffed, under-inspired, or unclear about what truly matters. Part 2: The Brief-and Nothing but the Brief is designed to help strategists master the fundamentals of brief writing while sharpening their…
streaming meets shopping: the future of retail & commerce media (2025)
Login to access member-exclusive content Not a 4As member yet? Don’t miss out. Learn more about joining a growing community of 600+ forward-thinking member agencies. Log In Join
intro to mediasense with Moya Fry
Login to access member-exclusive content Not a 4As member yet? Don’t miss out. Learn more about joining a growing community of 600+ forward-thinking member agencies. Log In Join
